CORPORATE IDENTITY IS ESSENTIAL FOR YOUR BRAND.

The change in mentality has caused former types to become obsolete. Previously, for example, you could
market the founder of the company: The great inventor or the great entrepreneur. Today, it is common
knowledge that management consists of hired people who might move to another company. So what is it that characterizes the specific company? It is not the people who work there right now, but the culture, the principles and values they use as basis for their work.

An important factor is also the competition for getting and keeping the best employees. It is no longer wages alone that attract people. The culture and identity of the company is mentioned more frequently when students discuss where they want to get a job. I hear this every day at the universities and business schools around.

Today, psychology, sociology, anthropology and semiotics have added new insights to it.
The part of marketing that refers to “brand management” is occupied by:
• drawing attention
• cultivating the image
• inspiring trust
• creating recognition
• making a difference
• raising milestones and totems


Identify and Name:
The company must assure that its surroundings are aware of its existence. Symbols must represent and establish the company’s identity on the market.

Stay to your identity as you create a niche for your brand. Corporate identity is essential for you.

Cheers.

#thePRman
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