A thought to share...

Researching for some quotes on a particular project, I stumbled on this thought by De philosopher Dj Kyos. It says;

“Two things you have to learn without going to school, that can help you not to lose everything you have, everything you have worked for and respect.

1 .Learn to control your anger and
2. Learn to control yourself.

You will never lose anything worth keeping, and you will be getting everything you need.”

10 Entrepreneurship Rules

10 Entrepreneurship Rules

Reid Hoffman, founder of LinkedIn shared his top 10 rules for entrepreneurship

1. Look for disruptive change.

2. Aim big.

3. Build a network to magnify your company.

4. Plan for good luck and bad luck.

5. Maintain flexible persistence.

6. Launch early enough that you are embarrassed by your first release.

7. Aspire, but don't drink your own Kool-Aid. 

8. Having a great product is important but having a great distribution is more important.

9. Pay close attention to cultures and hires from the very beginning.

10.Rules of Entrepreneurship are guidelines , not laws of nature.

Will you be the Change Maker?

#10EntrepreneurshipRules

Let’s make the difference. 

Discovery Conference Ibadan 2016

Once in a lifetime, you would attend an event that will give you a Shift in your thought. This was the case of last year conference of Discovery.


Organized by Wisdom Christian Centre, Ibadan. This annual conference gave me another perspective to life as Fela Durotoye, the main speaker last year spoke life into all of us in attendance.

Discovery Conference 2015

Discovery Conference 2016

Damilola and Fela Durotoye at Discovery 2015

Try to make it to #Discovery2016 at Mauve 21 Event Centre.

Leke alder is coming to interact, connect and speak to us.

Let's hook up there.

WHAT'S YOUR EXCUSE? - SECRETS OF STAYING YOUNG.

The first day of school our professor introduced himself and challenged us to get to know someone we didn't already know. I stood up to look around when a gentle hand touched

my shoulder. I turned around to find a wrinkled,little old lady beaming up at me with a smile that lit up her entire being.. She said, 'Hi handsome. My name is Rose. I'm eighty-seven years old. Can I give you a hug?' I laughed and enthusiastically responded, 'Of course you may!' and she gave me a giant squeeze.. 'Why are you in college at such a young, innocent age?' I asked. She jokingly replied, 'I'm here to meet a rich husband, get married, and have a couple of kids...'

'No seriously,' I asked. I was curious what may have motivated her to be taking on this challenge at her age. 'I always dreamed of having a college education and now I'm getting one!' she told me.

After class we walked to the student union building and shared a chocolate milkshake. We became instant friends. Every day for the next three months we would leave class together and talk nonstop. I was always mesmerized listening to this 'time machine' as she shared her wisdom and experience with me.. Over the course of the year, Rose became a campus icon and she easily made friends wherever she went. She loved to dress up and she reveled in the attention bestowed upon her from the other students. She was living it up. At the end of the semester we invited Rose to speak at our football banquet I'll never forget what she taught us. She was introduced and stepped up to the podium. As she began to deliver her prepared speech, she dropped her three by five cards on the floor. Frustrated and a little embarrassed she leaned into the microphone and simply said, 'I'm sorry I'm so jittery. I gave up beer for

Lent and this whiskey is killing me! I'll never get my speech back in order so let me just tell you what I know.' As we laughed she cleared her throat and began, ' We do not stop playing because we are old; we grow old because we stop playing. There are only four secrets to staying young, being happy, and achieving success.

You have to laugh and find humour every day. You've got to have a dream.

When you lose your dreams, you die. We have so many people walking around

who are dead and don't even know it!

There is a huge difference between growing older and growing up. If you are nineteen years old and lie in bed for one full year and don't do one productive thing, you will turn twenty years old. If I am eighty-seven years old and stay in bed for a year and never do anything I will turn eighty- eight. Anybody! Can grow older. That doesn't take any talent or ability. The idea is to grow up by always finding opportunity in change.

Have no regrets. The elderly usually don't have regrets for what we did, but rather for things we did not do. The only people who fear death are those with regrets..' She concluded her speech by courageously singing 'The Rose.' She challenged each of us to study the lyrics and live them out in our daily lives. At the year's end Rose finished the college degree she had begun all those months ago. One week after graduation Rose died peacefully in her sleep. Over two thousand college students attended her funeral in tribute to the wonderful woman who taught by example that it's never too late to be all you can possibly be.

These words have been passed along in loving memory of ROSE.

REMEMBER, GROWING OLDER IS MANDATORY. GROWING UP IS OPTIONAL.

We make a Living by what we get. We make a Life by what we give.

God promises a safe landing, not a calm passage. If God brings you to it, He will bring you through it.

Stay inspired.

Colours, Brand and PR.

The human mind is highly responsive to visual stimuli, and colour is one of the major defining factors in that response. On both a conscious and subconscious level, colours convey meaning – not only in the natural world but also within the artifice of our culture. Graphic designers need to harness the power of colour psychology to bring resonance to their designs – and in no field is this more important than that of logo design.

The use of colour can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instinct to the complex associations we make based on learned assumptions. Companies can use these responses to underline and accent their branding messages. And your success as a logo designer will be boosted if you have a thorough understanding of colour psychology.

What different colours mean

Every colour, including black and white, has implications for logo design. As a designer you need to pick your colours carefully to enhance specific elements of the logo and bring nuance to your message with the use of shade and tone.

In general terms, bright and bold colours are attention-grabbing but can appear brash. Muted tones convey a more sophisticated image, but run the risk of being overlooked. More specifically, particular meanings are ascribed to different colours in society...

·         Red implies passion, energy, danger or aggression; warmth and heat. It has also been found to stimulate appetite, which explains why it is used in so many restaurants and food product logos. Choosing red for your logo can make it feel more dynamic.

·         Orange is often seen as the colour of innovation and modern thinking. It also carries connotations of youth, fun, affordability and approachability.

·         Yellow requires cautious use as it has some negative connotations including its signifying of cowardice and its use in warning signs. However it is sunny, warm and friendly and is another colour that is believed to stimulate appetite.

·         Green is commonly used when a company wishes to emphasise their natural and ethical credentials, especially with such products as organic and vegetarian foods. Other meanings ascribed to it include growth and freshness, and it's popular with financial products too.

• Purple speaks to us of royalty and luxury. It has long been associated with the church, implying wisdom and dignity, and throughout history it has been the colour of wealth and riches.
• Black is a colour with a split personality. On the one hand it implies power and sophistication, but on the other hand it is associated with villainy and death. More mundanely, most logos will need a black and white version for use in media in which colour is not available – and there is currently a trend for bold monochrome logos and word marks.
• White is generally associated with purity, cleanliness, simplicity and naivety. In practical terms, a white logo will always need to stand in a coloured field to make it show up on a white background. Many companies will choose to have a coloured version and a white version of their logos; for example, the Coca-Cola word mark appears in white on its red tins and brown bottles but is used in red when needed on a white background.
• Brown has masculine connotations and is often used for products associated with rural life and the outdoors.
• Pink can be fun and flirty, but its feminine associations means it is often avoided for products not specifically targeted at women.

These associations are not rigid rules, of course, but they're worth keeping in mind as you make your colour choices. Remember that the overall impact of your logo design will depend not on the colours themselves but upon how these interact with the shapes and text.

To get the maximum impact of your chosen colour's coded message, I normally stick with a single colour when creating a logo design. That said, there are some very successful multi-coloured logos – think of Google, Windows or eBay.

The implication of multiple colours is that these companies are offering a wide choice of products and services. The multiple colours used for the Olympic rings carry a message of diversity and inclusivity.

A newly emergent trend in logo design is the use of mosaic patterns and tessellation. These naturally require several colours, ranging from contrasting brights to multiple shades of a single colour.

Start Small, Think global.

If your client is a global corporation, choose your logo colour with care. There are cultural differences in the way colours are interpreted. For example, red is considered lucky in China, while white is the colour of death and mourning in India. There's a good round up of the cultural connotations of different colours here.

Finally, don't put too much focus on colour choice. Consider that one in 12 of us suffer from colour blindness. Plus there's always the likelihood that any logo you produce for a client will end up be reproduced in monochrome, or even in different colours, as they see fit. So make sure your colour choice reinforces and enhances the design of your logo – but doesn't define it.

In Projecting your brand with colours, you need to be able to know what you represent. Make it worthy of acceptance.

I am still your PR Strategist.

Damilola Oladehin

@damioladehin

#thePRman stunts

There are times I try to coordinate or add my own flavour to any gathering, just to make it great. 

#greatgathering #teamwork #thePRman #colleagues

Hindrances Of Bad Publicity On Your Brand

Earning and maintaining a good reputation is challenging for new and established businesses. When bad publicity emerges, businesses could be portrayed as irresponsible, dishonest or appear to be only looking out for their best interests. Although it is possible to make a good name for your business on a local or national scale, doing so can be an uphill battle, especially in the face of bad publicity.

Loss of Trust

Bad publicity can come in the wake of an exposed lie or inaccuracy. Sometimes advertising is used to pump up businesses' capabilities and consumers' expectations. Expectations can be carelessly overblown, revealed as false in the form of bad publicity and lead to disappointment and a loss of trust. When an organization fails to follow through with promises, customers, employees and partners are more likely to question the truthfulness of all the organization's current and future messages. Regaining trust can be difficult and time-consuming. Mistrust expressed by word of mouth and through social media can take years to repair and often can only be remedied by the number of vocal supporters eventually outnumbering the critics.

Effects on Sales

In general, bad publicity negatively affects sales. Companies that are virtually unknown can at times experience a boom in business after bad publicity, but they are the exception. In general, bad publicity damages the long-term success of larger established businesses. Product accessibility can also decrease with bad publicity, and potential consumers might have fewer opportunities to purchase products. When buyers and store owners have negative opinions, their choices ultimately affect their customers' options.

Damaged Brand Equity

Brand equity can suffer long-term damage as a result of bad publicity. This is especially evident for companies that must recall their products because of safety or health hazards. In such cases, even if only a portion of a product's supply is recalled, buyers are likely to avoid the brand altogether for a period. Rumors, even those with no merit, can affect sales just as strongly. There is some hope. A study conducted at the Wharton Marketing Department at University of Pennsylvania in 2011, showed that audiences experience something called the "sleeper effect" when recalling details about a company, message or brand. The sleeper effect refers to a person's tendency to retain an awareness of a product or company without necessarily retaining negative memories or attitudes once associated with it. For this reason, bad publicity can sometimes be healed simply with time.

Damaged Brand Association

Brand association refers to the deep-seeded attitudes and feelings a customer has toward a product or company. When brand association is negative, negative attitudes are more likely to come into a consumer's mind before positive ones. Bad publicity can contribute to negative brand association, which can in turn reduce sales over time. Changing attitudes and brand associations can take a great deal of time and can also be costly, as a company might be forced to invest in additional advertising and campaigns to correct negative attitudes. Damaged brand association also leaves room for competition to move in on a customer base, which can also reduce sales

CORPORATE IDENTITY IS ESSENTIAL FOR YOUR BRAND.

The change in mentality has caused former types to become obsolete. Previously, for example, you could
market the founder of the company: The great inventor or the great entrepreneur. Today, it is common
knowledge that management consists of hired people who might move to another company. So what is it that characterizes the specific company? It is not the people who work there right now, but the culture, the principles and values they use as basis for their work.

An important factor is also the competition for getting and keeping the best employees. It is no longer wages alone that attract people. The culture and identity of the company is mentioned more frequently when students discuss where they want to get a job. I hear this every day at the universities and business schools around.

Today, psychology, sociology, anthropology and semiotics have added new insights to it.
The part of marketing that refers to “brand management” is occupied by:
• drawing attention
• cultivating the image
• inspiring trust
• creating recognition
• making a difference
• raising milestones and totems


Identify and Name:
The company must assure that its surroundings are aware of its existence. Symbols must represent and establish the company’s identity on the market.

Stay to your identity as you create a niche for your brand. Corporate identity is essential for you.

Cheers.

#thePRman
Follow on twitter @damioladehin
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