Major PR Tools you can use.

News – Major PR Tools

One of the major PR tools is news. PR professionals find or create favourable news stories about the firm, its products or its people. Sometimes, news stories occur naturally, as a result of business activities; sometimes the PR responsibles may suggest events or activities that would create favourable news about the company.

Speeches – Major PR Tools

Speeches do also belong to the major PR tools because they can create powerful product and company publicity. Increasingly, company executives must field questions from the media or give talks at trade associations or sales meetings, and these events can either build, but also hurt the firm’s image.

Special events – Major PR Tools

Another tool of public relations is special events. Special events can be defined broadly: from news conferences, press tours, grand openings and firework displays to laser light shows, hot air balloon releases, multimedia presentations or educations programmes designed to reach and interest target publics.

Written materials – Major PR Tools

Public relations should also involve written materials. With the help of written materials, PR people can reach and influence their target markets. These materials include annual reports, brochures, articles, company newsletters and magazines.

Audiovisual materials – Major PR Tools

Audiovisual materials, for instance slide-and-sound programmes, DVDs and, increasingly, online videos are being used more and more as PR tools.

Corporate identity materials – Major PR Tools

To create a corporate identity that the public immediately recognises, corporate identity materials can be used. These materials encompass logos, stationary, brochures, signs, business forms, business cards, buildings, uniforms and company cars and trucks. When these are attractive, distinctive and memorable, they become marketing tools in the form of major PR tools.

Public service activities – Major PR Tools

Finally, companies can rely on public service activities  to improve public goodwill. Public service activities usually mean contributing money and time to public service.

The most important PR Tool nowadays – The Web

If you were wondering why the web is not among the PR tools listed above, here it is. Indeed, the web is the most important PR tool nowadays, and of course one of the major PR tools. In addition, the web is an increasingly important PR channel. Websites, blogs and social networks such as Facebook, Twitter and YouTube provide powerful ways to reach more people than with any other of the major PR tools. In fact, the web and especially social media are the perfect channel for public relations communications: the core strength of public relations is the ability to tell a story and spark conversation. This is exactly what can be achieved with social media. Therefore, the web is not only one of the major PR tools, it is the major PR tool.

Damilola Oladehin on Politics

Somebody asked me few questions. He saw me with a candidate I did PR for and I gladly answered him. So, I thought to share here too.

Question: What does politics entail?
Me: To me, Politics is about... Information.
Recognition.
Money.
Promises.
Knowing people (right and wrong Ones).
Strategies.
Tactics.
Gymics.
Trust GOD, juju or go home.
Feedbacks.

And more... I broke them down for my friend, and he was happy.

My financial mistakes series

I love collaboration, and this makes me do things by going extra mile.

And more of it when we were educated to have multiple streams of income. So, I saw a fish pond done by a friend, and I thought we could do partnership as a particular amount of money was doing nothing in my account at that time. I asked my friend if he wanted to expand, and he said yes. We had a talk and off we went, to bank.

He had 2 fish ponds as at the time I visited his farm, had 2 wheel barrow and few equipment... weeks after, my friend added 1 pond to it.

I did not step into the farm until the day he told me Rain fell and washed away all the fishes... I couldn't cry because I was almost broke at that point.

Then, I remembered a business conference I attended and one of the facilitators told us "never invest in business you don't understand".

Now, I don learn my lesson. It's one of my #FinancialMistakes

#thePRman #finance #investments #business  #Entrepreneur #risk #lessons #loss #gains #fishpond #agricpreneur #agricbusiness #agricultural  

5 Essential Strategies of an Effective Marketing.

5 Essential Strategies of an Effective Marketing. .

1. MARKET RESEARCH.

It should be your first priority. Research your Market and understand your audience, their problems and how can you help overcome them. Then Create a Buyer’s Persona.

2. COMPETITION ANALYSIS.

Do complete competition analysis to find what your competitors are good at & how can you do better than them. In simple words, create your USP (Unique Selling Proposition).
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3. DIGITAL MARKETING STRATEGY.

After you are done with your Market Research and have finished analysing your competition, implement a Digital Strategy for your business. It may include Organic & Paid Search, Social media & Content Marketing.

4. DATA ANALYSIS.

Analysing your data is vital for every business. Create an analytics report to see how your visitors are behaving on your website & see whether your paid campaigns are performing as expected.

5. REVISE & REWORK.

Once you have finished analysing your report, you will have a better understanding of your website visitors & associated marketing campaigns including Marketing Flaws. Just Revise and Rework in order to improve them and achieve better results next time

Perception is Key

Perception is key. It is what separates your brand from other brands.

Indomie, Golden Penny, Dangote and many produce noodles, but one of them stands out. In fact, most people go for the brand that resonates more with them. Brands that connect with them emotionally.

Your brand should be the one they want to associate with. Never let your story be told without emotional appeal to consumers and customers.

At HOUSE OF INNOVA COMMUNICATIONS, we help you create, manage and project the right message to the right audience.

Damilola Oladehin

#HouseOfInnova #PRplan #MarketingCommunications