Major PR Tools you can use.

News – Major PR Tools

One of the major PR tools is news. PR professionals find or create favourable news stories about the firm, its products or its people. Sometimes, news stories occur naturally, as a result of business activities; sometimes the PR responsibles may suggest events or activities that would create favourable news about the company.

Speeches – Major PR Tools

Speeches do also belong to the major PR tools because they can create powerful product and company publicity. Increasingly, company executives must field questions from the media or give talks at trade associations or sales meetings, and these events can either build, but also hurt the firm’s image.

Special events – Major PR Tools

Another tool of public relations is special events. Special events can be defined broadly: from news conferences, press tours, grand openings and firework displays to laser light shows, hot air balloon releases, multimedia presentations or educations programmes designed to reach and interest target publics.

Written materials – Major PR Tools

Public relations should also involve written materials. With the help of written materials, PR people can reach and influence their target markets. These materials include annual reports, brochures, articles, company newsletters and magazines.

Audiovisual materials – Major PR Tools

Audiovisual materials, for instance slide-and-sound programmes, DVDs and, increasingly, online videos are being used more and more as PR tools.

Corporate identity materials – Major PR Tools

To create a corporate identity that the public immediately recognises, corporate identity materials can be used. These materials encompass logos, stationary, brochures, signs, business forms, business cards, buildings, uniforms and company cars and trucks. When these are attractive, distinctive and memorable, they become marketing tools in the form of major PR tools.

Public service activities – Major PR Tools

Finally, companies can rely on public service activities  to improve public goodwill. Public service activities usually mean contributing money and time to public service.

The most important PR Tool nowadays – The Web

If you were wondering why the web is not among the PR tools listed above, here it is. Indeed, the web is the most important PR tool nowadays, and of course one of the major PR tools. In addition, the web is an increasingly important PR channel. Websites, blogs and social networks such as Facebook, Twitter and YouTube provide powerful ways to reach more people than with any other of the major PR tools. In fact, the web and especially social media are the perfect channel for public relations communications: the core strength of public relations is the ability to tell a story and spark conversation. This is exactly what can be achieved with social media. Therefore, the web is not only one of the major PR tools, it is the major PR tool.

Damilola Oladehin on Politics

Somebody asked me few questions. He saw me with a candidate I did PR for and I gladly answered him. So, I thought to share here too.

Question: What does politics entail?
Me: To me, Politics is about... Information.
Recognition.
Money.
Promises.
Knowing people (right and wrong Ones).
Strategies.
Tactics.
Gymics.
Trust GOD, juju or go home.
Feedbacks.

And more... I broke them down for my friend, and he was happy.

My financial mistakes series

I love collaboration, and this makes me do things by going extra mile.

And more of it when we were educated to have multiple streams of income. So, I saw a fish pond done by a friend, and I thought we could do partnership as a particular amount of money was doing nothing in my account at that time. I asked my friend if he wanted to expand, and he said yes. We had a talk and off we went, to bank.

He had 2 fish ponds as at the time I visited his farm, had 2 wheel barrow and few equipment... weeks after, my friend added 1 pond to it.

I did not step into the farm until the day he told me Rain fell and washed away all the fishes... I couldn't cry because I was almost broke at that point.

Then, I remembered a business conference I attended and one of the facilitators told us "never invest in business you don't understand".

Now, I don learn my lesson. It's one of my #FinancialMistakes

#thePRman #finance #investments #business  #Entrepreneur #risk #lessons #loss #gains #fishpond #agricpreneur #agricbusiness #agricultural  

5 Essential Strategies of an Effective Marketing.

5 Essential Strategies of an Effective Marketing. .

1. MARKET RESEARCH.

It should be your first priority. Research your Market and understand your audience, their problems and how can you help overcome them. Then Create a Buyer’s Persona.

2. COMPETITION ANALYSIS.

Do complete competition analysis to find what your competitors are good at & how can you do better than them. In simple words, create your USP (Unique Selling Proposition).
.
3. DIGITAL MARKETING STRATEGY.

After you are done with your Market Research and have finished analysing your competition, implement a Digital Strategy for your business. It may include Organic & Paid Search, Social media & Content Marketing.

4. DATA ANALYSIS.

Analysing your data is vital for every business. Create an analytics report to see how your visitors are behaving on your website & see whether your paid campaigns are performing as expected.

5. REVISE & REWORK.

Once you have finished analysing your report, you will have a better understanding of your website visitors & associated marketing campaigns including Marketing Flaws. Just Revise and Rework in order to improve them and achieve better results next time

MEDIPRENEURS Capacity Training features Dami Oladehin

UNIBADAN, Are you ready?

Are you a medical student with great business ideas but no capital?
Do you wish to know what and how starting a business looks like?
Do you have great passion for something but you don't know how to execute it due to studies?
Do you have a  business that needs promotion and mighty healings?
Do you wish to become a Dangote in your business?
Then, look no further,

The University Of Ibadan Medical Students' Association in conjunction with MTN Mingles have the solution in her Capacity Training Programme For Medipreneurs and student researchers.

Features Of The Programme
- Wig Making
- Hair Styling💇🏽‍♀
- Tailoring👗👔
- Shoe Making👞👠
- Photography📹📸
- Graphics Designing
- Catering🍽🥣
- Baking🍞🎂🥧
- And so much more😱🤤. All for Free

Our Vast Panelists are:
Dr. Joe Abaji- Accessing grant and loan to start up a business💰💴

Dr. Dami Oladehin- Taking your business to a greater level through advertisement and publicity🚀🌍

Dr. John- Starting a business🤔

To be a part of this life changing programme, all you need do is get a *Mingle Card* at the nearest Mingles store as your pass entry.

*Venue: Paul Hendrickse Hall🏛, UCH
*Date: Saturday 30th June, 2018🗓
*Time: 12 Noon🕰 (No African Time)
Finally, what is a training without blasting grants as encouragement?😫

Grants available:
1 *Central Bank of Nigeria*
2 *Bank Of Industry*
3 *Representative of Zhaunsi Company (South Africa)*
4.Dangote grants

Note: *This grants are open to all University of Ibadan Students and working class with a good business idea, research or study needs

Enquiries: 08167730303,07069200788,08162809175

Mayorkun Live in Ibadan Concert.

Mayorkun is coming to Ibadan city next month July 21 and coming with all DMW crew and guess what Davido (OBO) is coming ! And it’s free for all at Palms Mall, Ring Road Ibadan.

HOW TO JOIN POLITICS

Having convinced you that you can actually be actively involved in politics without contesting elections, let's consider the steps you need to take to get started.

*1. Identify your Ward:* The ward is the smallest unit of Government in Politics. The Political Head of a Ward is called Councilor. Every politician must compulsorily be a card-carrying member of a political party at the ward level. This however is with the exception of those who choose to contest election as or support independent candidates. Your ward is not necessarily your home town but the locality where you will most conveniently carry out your political activities. It is also advisable that you also register with INEC as a voter in this ward.

*2. Make the Choice of Political Party:*
Consider the available political parties in your area and make a choice. I advise you study the manifesto and constitution of the party you want to join and agree that you align with her. Unfortunately, in Nigeria's nascent democracy, ideology is not well defined in the existing political parties, therefore, they almost share basic ideologies.

*3. Get involved in Ward activities:*
The least you can do as a politician is to attend your ward meetings. Get deeply involved at this stage. Contribute at meetings and assist once in a while in footing party bills either in kind or cash. This not easy and takes time and plenty of efforts. Once in  a while, sponsor refreshments at meetings or volunteer to transport some members to meetings or other activities.

*4. Identify like-minded believers in the party to relate with:*
This is very important as decision are taken in politics based on majority of opinions. It is important that you align with your own class of people to ensure that decisions taken are not to the disadvantage of your interest.

*5. Relate Well With The leaders:*
That you want to make changes in the politics of your environment does not mean castigating existing leaders. Celebrate them for the good they have done and be silent on their evils, at least for a start. Success in politics is about who you know and not necessarily what you know.

*6. Volunteer to be part of Campaigns/Party Activities:*
Every political campaign and political activity needs hard workers. If you want to get an idea of how politics really work, walk into any campaign office of a candidate and offer to help out. You'll likely be asked to do what appears to be menial work at first, things like helping to register new voters or making phone calls and/or test messages on behalf of a candidate. But if you do the job well, you'll be given more responsibilities and more visible roles in the campaign.

*7. Pay attention to Political Information:* Unfortunately many are political illiterates. Before you get into politics, you ought to know what you're talking about and be able to hold an intelligent and thoughtful conversations about the issues. Local politicians and indeed the community respect you when you have better information at hand. That alone makes you a point of reference in your locality. Therefore, read your local newspaper(s), statewide newspapers and national newspapers. Be alive on the social media for information.

*8. Get involved in your Community:*
Attend Landlords/Residents meetings. Network with and be in good terms with local groups e.g The Vigilante, etc.  Build coalitions dedicated to changing and improving your town such as the CDA or Tribal Unions. PTA meetings and Cooperative Societies are equally good places to be for upcoming politicians.

*9. Build character and good name:*
A good name is better than silver and gold. As corrupt as our society is, a good name still speaks volume. Strive to build for yourself and generations after you a good name. In whatever capacity you are entrusted with responsibility, make a good opportunity to leave a lasting impression in the hearts of the people. 

*10. If you must contest, start small:*
There is no spirituality in insisting that certain offices are too small for you. Start from the grassroots and gradually work your way to the top.  "All politics is local."

By Comrade Oloruntobi Dayo Emmanuel

Get up and work

There is no money in your account that should give you rest of mind.

Some people will just want to get relaxed because some figures of naira entered their bank accounts. I pity you. Wake up!

Where you make 70million naira, some guys are yet to wake up from their bed, and some billions have entered their other accounts, while they wake up late at night to do the works you consider tiring.

Make sure you don't celebrate on the success of yesterday's assignment. Here is today, tomorrow is almost here. Get up.

Cheers to the new weekend.

The 'Diekola Oladipupo Owonikoko' I know. (Part 1)

1999, right there in the city of Ibadan, Oyo State, Nigeria.  I met one energetic young man, whose drive for success couldn't be over emphasized, even at a young age.

We were in the compound that accommodated the best brains in Nigeria. Yes, Loyola College Ibadan is known to be "The Best In Everyway". Up Schools!

What really made me attracted to this wonderful guy was the energy and the calculative personality. We were in the boarding, and no senior could ignore out impacts. Before then, we were victims of 'one boy, last man'

Diekola is a man of greatness. He is a kind man. He thinks of others before his needs. His lifestyle is simple,and he doesn't like to be cheated. Yes, a sport man, but he also likes intelligent argument.

When he told me some things about Life, I  immediately concluded this guy will go fartber5than his father. All things bright and beautiful, no wahala, but hates injustice. He is a 'people person'. He cooks as of it is his duty to feed nations. A well read young man who does not discriminate.

I salute the man you are becoming. God bless you real good.

To be continued...

Diekola Owonikoko for Afijio LG Constituency

Not too young to run.
Ready to work and deliver.
A man of great capacity for the development of Afijio.

Diekola Oladipupo OWONIKOKO.

...Itesiwaju Afijio.

D'New goes on radio with his song 'FOR YOU'

Ajilore Daniel Oluwashina popularly known as "D'New" is the newest signee to McAbby Records. 

This Nigerian Singer & Song writer is a multitalented performer with a lot to say to his generation. Daniel, who is also a great drummer both with the talking drum and mainstream drum set, is super excited to share his passion with the world, music.

 Though D'New has such a varied musical background,  His current musical style is as an Afro Pop and Afro dance-hall singer. 

This creative and talented young man hails from Ilesa, Osun State.  He is presently an undergraduate in University of Osun, where he studies public health.

He has several songs to his credit including "FOR YOU' and "KEJIKE" with massive airplay all around media stations. 

@dnewofficial is his handle.

He will be live on radio, this morning sharing his thoughts and musical journey

Tune in to R2 92.9FM.

Show some love.

Be Extra Ordinary

A little extra on your ordinary can give you a significant edge. Don't maintain the norm, go extra mile. If your work is legal, and you wish to give the best, then you will go the extra.

Just add the extra to your ordinary. The choice is yours though.

Add a little knowledge to what you know.
Add extra to your Customer care.

Be extraordinary. 

Cheers.

Shift 2017 is here. Get enrolled.

This is an annual event where talents are discovered, appreciated and showcased to the world. This event had seen many rise to bigger platform in life. Ranging from music, dance, sport, drama and many more.

Don't miss this year's event. Register and participate.

#MadeInUI comedy show by Lafup highlight

March 22nd year 2017 can't be forgotten in a hurry. The whole community of the premier University knew something remarkable happened.

Trenchard Hall of the University of Ibadan, the school that produced the world famous Bobagunwa of Comedy -  LAFUP, received mammoth crowd. People came ready, even two hours before the slated time. All thanks to God.

#MadeInUI was a success. All the guests performances from Gbenga Adeyinka 1st GCON, Amb. Wahala, SLK, Peteru, Woli Arole & Asiri, Mc2Talk, Mc Esther, Remote, Gee Jokes, Dj Neptune, Lafup, Lepacious Bose, Rapindady, Dance Na The Main Thing, etc were on point . Here are some pictures from the Comedy show.

Mindset Makeover Event in Ibadan

The day was set. Publicity went all around, even those outside the city of Ibadan felt the campaign through social media, radio hype, registration on eventbrite.com, billboards, cute flyers and direct marketing that were done.

18th of March was the day for Ibadan Entrepreneurs Network event tagged "Mindset Makeover". The first session was free, but 5 days to the event, the online registration was  fully booked. Announcement was made that people could come get registered at the venue. Trust me, I saw people trooping in at about 9:46am for a programme slated to start at 12noon.

Kudos to the team IEN for the massive planning.

Participants started coming in in pairs, and gradually it was time...
Two out of the three Facilitators were around a day before, so we were sure of a nice Entrepreneurs Session with Jimi Tewe and Tunji Babajide.

It was a smooth training session for Entrepreneurs and Business Owners.

Check out more pictures and videos from Instagram: @ibadanpreneurs

Happy Birthday Productivity Coach - Remi Dairo

Now that the day has come, the birthday is here, the years have rolled, the number one Productivity Coach in Nigeria, and a father to many but husband of one.

I celebrate you on your special day. It is amazing to know that you are looking younger than the age, and this shows that your productivity is showing, and you have dealt with stress along the way.

Many Happy Returns Coach.
Have a fantastic new year.

I love you Uncle Remi Dairo.

Happy Married Life to you Oluwaseun & Ayobami

Knowing these people since year 2005. I can't remember how it started, but I know Ayo walked up to Yetunde to ask for a date. Whether in a spiritual environment or while taking a stroll, the love birds finally tied the knot yesterday.

It was a day of joy for all the families, friends and well wishers who came from far and near.

Congratulations my friends. God bless the new home of Bakare.

SHIFT Stage Play

The long awaited Drama event of the year in the city of Ibadan is finally here.

Shift Season 2.0. Tagged #FOUL,  an evening of Jazz, Comedy, Dance and Drama on Friday, 21st October, 2016 live at the Alpha Cathedral.

WoliArole has something for you.
Asiri will reveal some hidden things.
Dr. Frick will diagnose with laughter.

Red Carpet starts 4pm and program starts by 5pm.

Save the date and invites families, friends and loved ones from. It promises to be GREAT.
You sure cannot afford to miss it because if you do, it is a #Foul!

Shift Season 2.0 is powered by The Commission.

See you.

Happy 40th anniversary Bishop T.D Jakes

Happy 40th anniversary to Bishop T.D Jakes.

Your impact from books, what I have listened to via broadcasts and different platforms you have blessed my soul, all I can say is Your work will remain, and God's name be praised.

Happy Celebration Sir.

Show Your Logo. pt 1

Consumers see the golden arches of McDonalds and they think of fast food. There must be very few people in the world who could not identify the logo of Apple, or of Starbucks. Having a logo is symbolic, but is it the be-all, end-all of having a successful, workable brand?

Source: www.wikipedia.org

From identifying those logos, what else do you understand about these brands? Could you say anything more than ‘they like bright colours’ or, ‘there is a woman with lots of hair drinking coffee?’ Many SMEs get stuck on needing to design an impactful logo, but, with the advent of social media, having a strong and effective brand is just as important as a nice picture.

How many of you could immediately draw the logo for British Airways? Or for Singapore Airlines? Yet we know they are trusted and respected brands - they have managed this without having a hugely identifiable logo.

Jo Evans, senior design manager at Spreckley, a PR agency, feels a logo is still important for businesses as it appears on multiple platforms. Therefore, even though social media might be king, your logo will still be visible, and in fact, will probably be the most mobile friendly aspect. There won’t be room for your name or slogan on a Twitter profile, so to maximise different platforms, a logo is important.

"Your logo is the first thing people notice about you and you want it to set the right mood and create the right initial impression and so, personality is everything. Your brand may appear on a few platforms from print to digital, large or small, so changing it if it’s not working is added expense, time and hassle. Style, layout and colours will need to flow throughout your identity so you’ll need to think beyond just a logo and experienced designers can do this for you."

Jo Evans, senior design manager at Spreckley, a PR agency, feels a logo is still important for businesses as it appears on multiple platforms. Therefore, even though social media might be king, your logo will still be visible, and in fact, will probably be the most mobile friendly aspect. There won’t be room for your name or slogan on a Twitter profile, so to maximise different platforms, a logo is important.

"Your logo is the first thing people notice about you and you want it to set the right mood and create the right initial impression and so, personality is everything. Your brand may appear on a few platforms from print to digital, large or small, so changing it if it’s not working is added expense, time and hassle. Style, layout and colours will need to flow throughout your identity so you’ll need to think beyond just a logo and experienced designers can do this for you."

Something that lets many companies down who have decided to invest in new branding or a logo, is doing it on the cheap. Strong design across the whole brand is important, and many business people assume it’s just an added bit tacked on at the end. A strong brand design may cost you more than quickly fiddling around online, but it is worth the extra investment.

Deciding whether you want a logo at all, or just an iconic lettered heading are important. Both Google and Amazon use ‘word logos’ while Apple and Starbucks have emblem ones. One key move by brands is removing words from logos - Starbucks, Ink, and Gap, among others. Yet, it’s important to remember that a logo is just part of a brand. But it’s also one that can make your brand more standout and more memorable, essential if you have close competitors.

 All text from www.virgin.com